Recently read this post from Rohit Bhargava titled “10 Rules Of Using YouTube For Pharma & Healthcare Marketing“. Though I don’t back all his logic, i found many of his views very important and worth repeating in another post. I have taken the liberty to add a few extra notes, while editing many of his.
Youtube is a great channel for marketing and many Pharmaceutical companies are already actively involved.Check the playlist below for a few examples.
EIGHT RULES OF PHARMA MARKETING WITH YOUTUBE:
1) DO create a video as short as possible.
Short is sweet , simple and sexy. Ideally keep it between 2 and 4 minutes.
2) DO use descriptive language in the title.
The title is what will get you in the search listings , and ignite your viewers interest.Be sure to write the most interesting and compelling description you can
3) DO choose your thumbnail wisely.
This is the first Visual the viewers would focus on.Get the most visually interesting image you can to use as the thumbnail..
4) DO allow embedding and ratings on your video.
That will let your video go viral , and prove its popularity.
5) DON’T allow comments on YouTube videos.
Youtube comments are generally lowbrow.If you want to create dialogue, bring the video onto your own site and invite comments there instead.
6) DO integrate your video(s) with other online efforts
Make your video channel a part of your complete online marketing strategy.
7) DON’T expect people to just find your video through search.
Have an active promotional strategy.
8) DON’T forget to follow all the Regulatory guidelines.
Take care to comply with all the required legal and regulatory language. FDA is getting tougher on such “abuse” of online marketing efforts.
Original post here-
