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Monthly Archives: December 2010

Long-Term Care Decision Making Influenced by Online Media « SeniorHomes.com


Walker Marketing recently released the results of a study investigating how online and social media trends influence decision-making among unpaid caregivers. The survey population consists of 210 completed surveys by unpaid caregivers who cared for an ailing family member or friend within the past 12 months. Most participants have incomes between $30,000 and $50,000 per year. Specifically, researchers were interested in learning how social media impacts home care decisions.

Social media is a big piece of the marketing puzzle.

Walker Marketing’s findings are consistent with that of Pew Research, which found that social networking use among the 50+ population is rapidly expanding — increasing from 22 percent in April 2009 to 42 percent in May 2010.

Walker Marketing found that 92 percent of respondents indicated that they consider the internet to be either “very valuable” or “somewhat valuable” as a source of healthcare information.

Sixty-five percent indicate that they regularly read internet news sites or blogs.

 

 
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Posted by on December 10, 2010 in Uncategorized

 

IPads Are Latest Weapon in Medical Sales


Medical-sector companies are passing out thousands of iPad tablet computers to salespeople to spruce up ( and speed up) their pitch to doctors, and at the same time giving Apple Inc. a crucial foot in the door to business customers. Abbott Laboratories, Medtronic Inc. and Boston Scientific Corp. are among the drug and medical-device firms making the move, while others say they are testing out the devices.

 
http://s.wsj.net/media/swf/main.swf

The tablet computers offer new ways to display product information or surgical-implant techniques, and help eliminate time wasted on issues that don’t drive sales, according to companies. Their quick start-up times mean the salesmen can jump into their presentations before doctors lose interest.

“[The iPad] enables our sales employees to do a much better job of engaging in a really different way than we’ve done before,” Mike Hedges, chief information officer of Medtronic, said in an interview.

 
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Posted by on December 10, 2010 in Uncategorized

 

Top 10 Medical Breakthroughs of 2010 : Time.com



Top 10 Medical Breakthroughs

Read more: http://www.time.com/time/specials/packages/completelist/0,29569,2035319,00.html#ixzz17dbUFNgZ

 
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Posted by on December 9, 2010 in health

 

Health IT far from Useful Yet.


Health Data remains stuck in silos and needs to be better integrated so as to allow meaningful analysis.

Health IT won’t realize its full potential until analytics software can mine EMR databases to identify trends and help clinical leaders refine best practices, but interoperability and patient trust stand in the way. “[S]till unresolved are questions about how patients’ records will be handled–and how they want their records handled,” Computerworld reports. “Should they be able to opt into a system of shared electronic records, or should they have to opt out? And who will be the owners and custodians of the information–the patients themselves, or the caregivers or facilities that created the data?”Read more at www.fiercehealthit.com

 
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Posted by on December 9, 2010 in data

 

Which Healthcare Workers get Assaulted the Most on-duty?


Healthcare workers get assaulted 4 times more often than any other sector!
Amplify’d from blogs.wsj.com

They looked at government stats and found that while shootings in health-care workplaces are pretty rare, the rate of assaults is relatively high — 8 per 10,000 workers vs. 2 per 10,000 for all private-sector industries. Nursing staff in nursing homes or long-term care facilities, ICUs, psych units and emergency departments are at higher risk, the paper says.
The authors — Gabor Kelen and Christina Catlett, both from Hopkins’s emergency medicine department and its office of critical event preparedness and response — cite a couple of factors that may be behind the higher-than-average assault rate. Among them: physicians are no longer “viewed with reverence,” health-care is increasingly viewed as a business and patients are often frustrated in their dealings with the system. At the same time “societal incivility may have reached new lows,” with some people turning to violence.Read more at blogs.wsj.com
 
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Posted by on December 9, 2010 in medical

 

Clinical Trials in AYUSH Therapies


Union government is working towards mandating clinical trials, pharmacovigilance and post marketing surveillance for the Ayush sector. It is also working with the Vijnanabharati, an organization for the development of Swadeshi Sciences to create a network using information technology to compile cliniciansdata. ( via pharmabiz.com )
)

Today, with the profusion of non-evidence based treatments sold in the market under AYUSH therapies, its a nightmare. Though many such therapies have been ‘found’ useful, very few have data substantiation. On one of my recent visits to an AYUSH center, i was informed of a large scale study on about the beneficial effects of certain ayurvedic medicines in Anemia and heart failure. The data was encouraging, to say the least.

Moreover these moves would help allopathy doctors to prescribe Ayurveda drugs. Although the Supreme Court has ordered that Ayurveda and allopathy physicians should refrain from prescribing each others drugs, yet there is a clause which allows independent state governments to take a call on this. Maharashtra and Punjab physicians prescribe both Ayurveda and allopathy medicines.

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Posted by on December 9, 2010 in Pharmaceutical industry, Policy

 

Where Physicians Spent Time online : Comscore


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In mid and late 2010, Comscore and Impact Rx released data from an ongoing study focusing on how physicians use digital and social media channels. In contrast to the majority of research examining physicians’ online behavior, Comscore and Impact Rx tracked their Web media consumption habits directly.

According to Comscore and Impact Rx, during Q1 2010:

  • 81% of physicians went to “healthcare provider content destinations” such as Medscape.com 
  • 75% visited general health sites such as WebMD and About.com 
  • 40% visited social media sites such as Sermo.com

While physicians visited a variety of sites during Q1 2010, they were more likely to engage (i.e., spend more time on) content rather than social media sites:

Healthcare provider sites such as Medscape captured the majority of physicians’ online attention (about half of their online time was spent on these types of Web properties)

In contrast, physicians only spent 6% of their online time on social media sites

 

Percent Reach of Health Categories Among Physicians  
Q1 2010 
Total U.S. Home/Work/University Locations 
Source: comScore, Inc.

 

 Health Category

% Reach of Physicians Online

Share of Minutes at Health Categories

Share of Visits at Health Categories

 

HCP Content

81%

48%

33%

 

General Health Content

75%

2%

10%

 

Association

67%

7%

8%

 

Pharma Support

51%

8%

11%

 

Pharmaceuticals

50%

2%

3%

 

Government

48%

2%

4%

 

Health & Wellness

40%

2%

4%

 

Social Media

40%

6%

6%

 

Insurance

38%

5%

7%

 

Physician Locator

35%

1%

2%

 

Clinic

31%

11%

6%

 

Medical Journal

30%

1%

2%

 

Pharmacy Services

22%

6%

4%

 
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Posted by on December 9, 2010 in Uncategorized

 

Overview: The people who use Twitter | Pew Internet & American Life Project


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Some of the groups who are notable for their relatively high levels of Twitter use include:

  • Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults. 
  • African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users. 
  • Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers. 
  • Women and the college-educated are also slightly more likely than average to use the service.
 
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Posted by on December 9, 2010 in Uncategorized

 

Patient Education Videos on Demand


The TIGR Infomercial video is a 2-minute video that gives patients step-by-step instructions for viewing education programs through the TIGR On-Demand Education System. The colorful graphics and on-screen narrator encourage patients to use the free on-demand service 24 hours a day.

Over 20 hospitals are now broadcasting the new video and achieving higher usage rates. The video gives patients and family members a quick glance at the TIGR system and easy instructions for accessing educational programs using the bedside telephone and the patient-room television.

 
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Posted by on December 6, 2010 in Uncategorized

 

Mayo Clinic Biobank Shows How Researchers Are Interacting with Patients in Biobanking Ventures


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Increasingly, pathologists and clinical laboratories are playing a role in genetic research and biobanking by providing specimens. One credible example of this expanding trend is found at The Mayo Clinic, in Rochester, Minnesota. Its biobank wants to gather genetic material from 20,000 participants.

The biobank has already collected specimens from more than 8,300 patients who come from Minnesota, Iowa, Wisconsin, the Dakotas, and other states. Mayo researchers are analyzing this genetic material to support research projects on heart disease, leukemia and cancers of the breast, the colon, and the lungs.

This effort is of interest to clinical laboratory managers and pathologists because it demonstrates how biobanking is evolving into a more sophisticated, even interactive endeavor that connects researchers with the sources of the specimens. At Mayo, pathologists and researchers are interacting with patients in ways that were not previously possible. Mayo’s biobank venture has a Community Advisory Board (CAB), for example, to ensure that the voice of the community is heard in the development of the biobank’s policies.

 
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Posted by on December 6, 2010 in Uncategorized

 
 
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