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Monthly Archives: November 2008

Outline of IEC campaign for Rajasthan Swasthya Beema Yogana / RSBY


 

 

                    

RAKSHA (Registered society for knowledge and health activities) is a Rajasthan based non-profit organization working for democratization of knowledge and health. It is headed by,

1)Dr.Neelesh Bhandari, a Armed forces Medical College passout, a pathologist, post graduate in Human Rights and a medical multimedia consultant. Dr.Neelesh has more than ten years of experience in public health administration, of which about Eight years is in Rajasthan Public service commission.
2) Dr. Preeti Lodha, a psychiatrist and health rights activist with more than ten years of experience in public health administration, of which about Eight years is in Rajasthan Public service commission. Additionally, Dr. Preeti has previous experience of One year as a Project Manager in Operation Veerni. ( A maternal and child health project run by Apollo Rajdadiji Hospital, Jodhpur with international assistance).

The Swasthya Beema Yogana is an ambitious programme meant to provide cashless health care services to the poor in Rajasthan and India.

-Health Raksha Campaign, Rajasthan-

The main aims of the Project-
1) Creating New multimedia/video content for public awareness
2) Displaying multimedia content at important rural junctions using Audio-visual equipment and via local cable and news channels.Permanent IEC Boards ( 4 feet by 2 feet) to be erected at more than one thousand sites.
3) Explaining the benefits of the scheme to Doctors and health workers.
4) Screening BPL families and referring appropriate cases to public hospitals.
5) Collect data on baseline health status and scheme usage trends amongst the BPL families.

  • Broadly, the project would consist of-

1) Four vehicles, armed with Audio-visual equipment ( Television and CD player) to be leased for One year.
2) Each vehicle manned by one driver, one paramedical staff and one Technician, ie 3 personnel.( Total Twelve employees in four vehicles). Supervision over Four vehicles by Two doctors ( Dr.Neelesh Bhandari,Pathologist and Dr.Preeti Lodha, Psychiatrist).
3) Each vehicle entrusted with carrying out IEC activities in  Six ( or seven) Districts.( Total 25 districts)
4) Each vehicle makes a minimum of twenty (20) visits per month.( Total approx. One thousand visits over 25 districts in one year) These visits would be prefixed in consultation with local authorities and would consist of rural junctions with high BPL population/attendees ( like Tehsil offices, hospitals, panchayat bhawan, Bus stops, subordinate courts etc.)
5) Dr.Neelesh Bhandari and Dr.Preeti Lodha to make regular monthly visits to various district hospitals, CHCs etc. to give multimedia presentations on the Scheme to the medical and paramedical staff. These visits shall coincide with monthly block/CHC meetings and achieve the dual purpose of training and sensitization of health workers and Doctors. All District hospitals and  medical staff at CHCs in all 25 districts to be covered over one year.

  • Creating New multimedia content-

1) For this campaign original video content shall be produced . Promotional content shot in TV studios ( Surya Cine vision, Mumbai and MEdRC, Hyderabad), Interviews with BPL families and officials on site, health education videos and other such content shall be produced. RAKSHA expects to produce original video content of Tens of hours over One year. All intellectual property rights to the  multimedia content will be equally shared between RAKSHA and Controlling agency / ICICI Lombard.All the content shall be branded and provided to local cable channels, TV stations and also published on our youtube channel on medical education.
2) Each visit shall be recorded via Still photographs which shall be posted on a dedicated Flickr channel created for this purpose.Copies of photographs shall be distributed to all the local newspapers. Close to five thousand photographs ( Five photographs per visit X approx. 1000 visits) shall be published on the internet.
3) All the events shall be chronicled ( updated every three days) on a new blogspot/wordpress blog created for this purpose.
Such extensive self publication via youtube, blogs and Flickr.com shall also assist in Remote Monitoring of the campaign by state and central authorities at ICICI Lombard.

  • During each visit by the mobile team, the activities carried out would include

1) Setting up the Television and CD player to display content.
2) Give short talks on the Bima Yojana to the gathering
3) Distribute pamphlets and other brochures.
4) Provide OTC medication only to BPL families. This will be done primarily to attract the Target audience.The seriously ill amongst these families to be referred to nearby hospitals with instructions to avail the Bima Yojana. Data regarding total number of patients seen and referred to be conveyed monthly to ICICI Lombard.

This is the skeleton sketch of the proposed Project to conduct IEC and other Promotional activities in the state of Rajasthan over one year. Initially, the four vehicles shall concentrate on the four districts of Jhalawad, Rajsamand, Barmer and Bikaner ( as recommended by you). Later, all the remaining districts shall be covered in equal proportions during the year. RAKSHA shall operate locally in conjunction with public health authorities and local NGOs like Bharat Vikas Parishad., Manav sewa sansthan and others.RAKSHA shall strive to create new partnerships with national and international organizations by using United Nations platforms like solution exchange.to furthur extend the reach of this campaign.

Copies of all the multimedia content along with analysis of before-after data accumulated over the year shall be handed over to Controlling agency / ICICI Lombard at the end of the year.

Kindly email me for receiving a detailed project report. If approved, RAKSHA can initiate the project from the First of January, 2009.

Dr. Neelesh Bhandari
MBBS(AFMC), MD(Path.)
P.G.P. in Human Rights
www.geocities.com/neeleshbhandari

My blogs and original widgets ecosystem
www.neeleshbhandari.blogspot.com
www.netvibes.com/drneelesh
My slides
www.slideshare.net/drneelesh
My presentations
www.authorstream.com/User-Presentations/drneelesh/
My videos
www.youtube.com/medicaleducation

Chief Mentor- RAKSHA
Registered society for knowledge and health activities.
c/o Suncity Hospital and Research Center, Paota, Jodhpur 342006
Phone- 02912701970


 

 
2 Comments

Posted by on November 29, 2008 in Uncategorized

 

-Black Holes Bared !!


I might have spent my past 18 years studying Medicine, but my fascination for Physics persists. If i ever see something interesting in these fields, I just have to read it.

With all this comes an innate childish curiosity in matters related to Astronomy. The mere thought of all that endless space ( and Time!!) thrills me. So when i was stumbling my way through Recently popular blogs tagged with Health, I could not resist clicking on this Link. ( I wonder why this is tagged “Health”?)

Think technologies, Florida, U.S have this incredible page which explains Black Holes.

This is a simplified explanation of a Black hole, the physics behind it and examines probable theories connected to it. Of course, My favorite theory is when I get to travel to a different time-space on passing through a black hole. :)

I used my Alchemy Grid widgetizer to make this.

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Posted by on November 29, 2008 in blog

 

-Black Holes Bared !!


I might have spent my past 18 years studying Medicine, but my fascination for Physics persists. If i ever see something interesting in these fields, I just have to read it.

With all this comes an innate childish curiosity in matters related to Astronomy. The mere thought of all that endless space ( and Time!!) thrills me. So when i was stumbling my way through Recently popular blogs tagged with Health, I could not resist clicking on this Link. ( I wonder why this is tagged “Health”?)

Think technologies, Florida, U.S have this incredible page which explains Black Holes.

This is a simplified explanation of a Black hole, the physics behind it and examines probable theories connected to it. Of course, My favorite theory is when I get to travel to a different time-space on passing through a black hole. :)

I used my Alchemy Grid widgetizer to make this.

Reblog this post [with Zemanta]
 
Leave a comment

Posted by on November 29, 2008 in blog

 

Meditel 2008 @ Chennai, India


Chennai Central StationChennai-Image via Wikipedia
The use of ICT ( Information and communication technologies) for Health care in India is still very limited. Most of the efforts in this direction are sporadic and rudderless.There is no dearth of skilled manpower in this field, but a unified plan of action is still awaited.

Medical computer society of India has taken the lead to organize a national conference on Medical informatics and Telemedicine. Under the leadership of Dr.Sunil Shroff, eminent Nephrologist and President of MCSI, the fifth national conference on Medical informatics and telemedicine is scheduled to take place at Sri Ramchandra Medical College & Research Institute, Chennai on 19th-20th December, 2008.

The conference (as in the past) will bring together decision makers, policy makers, practicing clinicians, healthcare educators and researchers, health administrators, health technologists and IT vendors.Meditel 2008 offers a platform to meet, interact and network with qualified specialists, users, buyers, healthcare providers, industry representatives, researchers and policy makers from India and abroad.

The event will showcase successful products in the Indian healthcare environment and discuss the challenges in their implementation. The use of ICT for ‘Health Education & Research’’ is the theme of this conference.

Meditel 2008 will feature an exhaustive conference program with more than 100 presentations along with workshops on a wide variety of topics to learn about what is latest in e-health and the likely future trends.”

I was a part of Meditel 2006 and can vouch for the quality of discussions held at Centre for Digital Health, Amrita institute of Medical Sciences, Kochi, Kerala.It proved extremely useful to me then and I expect a similar experience this year.

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Posted by on November 26, 2008 in Informatics, medicine, Telemedicine

 

-Medical Informatics and Telemedicine conference-


Meditel 2008
The use of ICT ( Information and communication technologies) for Health care in India is still very limited. Most of the efforts in this direction are sporadic and rudderless.There is no dearth of skilled manpower in this field, but a unified plan of action is still awaited.

Medical computer society of India has taken the lead to organize a national conference on Medical informatics and Telemedicine. Under the leadership of Dr.Sunil Shroff, eminent Nephrologist and President of MCSI, the fifth national conference on Medical informatics and telemedicine is scheduled to take place at Sri Ramchandra Medical College & Research Institute, Chennai on 19th-20th December, 2008.

The conference (as in the past) will bring together decision makers, policy makers, practicing clinicians, healthcare educators and researchers, health administrators, health technologists and IT vendors.Meditel 2008 offers a platform to meet, interact and network with qualified specialists, users, buyers, healthcare providers, industry representatives, researchers and policy makers from India and abroad.

I was a part of Meditel 2006 and can vouch for the quality of discussions held at Centre for Digital Health, Amrita institute of Medical Sciences, Kochi, Kerala.It proved extremely useful to me then and I expect a similar experience this year.

 
Leave a comment

Posted by on November 26, 2008 in Uncategorized

 

Meditel 2008 @ Chennai, India


Chennai Central StationChennai-Image via Wikipedia
The use of ICT ( Information and communication technologies) for Health care in India is still very limited. Most of the efforts in this direction are sporadic and rudderless.There is no dearth of skilled manpower in this field, but a unified plan of action is still awaited.

Medical computer society of India has taken the lead to organize a national conference on Medical informatics and Telemedicine. Under the leadership of Dr.Sunil Shroff, eminent Nephrologist and President of MCSI, the fifth national conference on Medical informatics and telemedicine is scheduled to take place at Sri Ramchandra Medical College & Research Institute, Chennai on 19th-20th December, 2008.

The conference (as in the past) will bring together decision makers, policy makers, practicing clinicians, healthcare educators and researchers, health administrators, health technologists and IT vendors.Meditel 2008 offers a platform to meet, interact and network with qualified specialists, users, buyers, healthcare providers, industry representatives, researchers and policy makers from India and abroad.

The event will showcase successful products in the Indian healthcare environment and discuss the challenges in their implementation. The use of ICT for ‘Health Education & Research’’ is the theme of this conference.

Meditel 2008 will feature an exhaustive conference program with more than 100 presentations along with workshops on a wide variety of topics to learn about what is latest in e-health and the likely future trends.”

I was a part of Meditel 2006 and can vouch for the quality of discussions held at Centre for Digital Health, Amrita institute of Medical Sciences, Kochi, Kerala.It proved extremely useful to me then and I expect a similar experience this year.

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Posted by on November 26, 2008 in Informatics, medicine, Telemedicine

 

– Importance of Digital Pathology ( with Business model)


Dr. Ajit Singh, CEO, Bioimagene talks of digital pathology.
He is talking to non-medicos and therefore keeps ALL medical terms out of his speech.Without getting into the nitty-gritty,Dr. Ajit simplifies the meaning and importance of digital pathology.Anything i mention on this topic here would only take away from his Talk. So i leave it to you to experience first hand.

The previous part of this talk can be accessed on Youtube.

He is surfing on the edge and i believe he has picked a swell wave.

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Posted by on November 14, 2008 in Pathology imaging