The IPA Best of Health Awards celebrate the best creativity in Healthcare advertising, a sector which embraces the promotion of brands to both healthcare professionals and consumers.This years awards took place on Thursday 9th July,2009 at Gilgamesh Studios in Camden.
Mother Advertising was awarded the ‘Best of Show’ for advertising to consumers, for their ‘Pablo campaign’ for Frank; the Government’s anti-drug website and telephone helpline that offers advice, information and support to anyone concerned about drugs. The television advertising campaign features Pablo the dog as a drugs mule witnessing first-hand the dark side of cocaine.
Langland , founded in 1991, and claiming to be “largest independent health care advertising agency in the UK”, was awarded the ‘Best of Show’ for advertising to healthcare professionals, for their ‘Smell the stilton’ direct marketing piece for Nexavar; a drug used to treat renal cancer sufferers. Their book comprises a collection of the surprising and uplifting things people choose to do after being diagnosed with cancer.
And BTW, Langland is the same company which produced an award-winning cinema commercial this year which showed a man pulling a dead rat out of his mouth (advt. for Pfizer).