The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the leading American pharmaceutical research and biotechnology companies, with a mandate to conduct effective advocacy for public policies that encourage discovery of important new medicines for patients by pharmaceutical/ biotechnology research companies.The PhRMA is active on Twitter , and makes good use of micro blogging services for advocacy.
Regarding use of social media tools for medical marketing and public access to trustworthy Medical information online, the trade group proposed a paid search format somewhat similar to that proposed by Google. PhRMA’s format would feature the drug’s branded and generic name, followed by an “abbreviated indication or therapeutic category,” and then, in the left hand corner, an FDA logo reading “FDA regulated” that links to risk information, along with a line warning of risks and linking to the patient medication guide.
For drugs with boxed warnings, PhRMA suggested, the line might read “You should be aware of serious risks associated with this product.” For those without a boxed warning, the line would read “All drugs have risks. Click here for important safety information.”
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