Twitter and Facebook for professional communications-
How the Financial Times use social media in news coverage
Reporter Stacy-Marie Ishmael details how and why she uses Twitter, her advice for PR pros, and what irks every journalist in this wide-ranging interview.
She points out the finer points of Social Media in Professional Communications-
1) Keep it interactive and have a Live presence. Its not just another Advertising board.
2) Listen to people and answer geniune queries. Connect.
3) Use the tools to gather opinion from niche experts.
An interesting interview.