Key findings from the research include:
More than half (53%) of the study’s respondents think others share too much information about their lives online, and only around one-third of Internet users find user-generated content interesting.
Across all countries in the study, an average 39 percent believe it is safe to communicate with others online, while only 19 percent think otherwise.
Seventy-six percent of consumers reported that they are less inclined to trust content written by a blogger who receives a free sample from a company they are writing about. Trust in blog posts by writers who are paid by a company to blog about its products or business is also low, with less than one-fifth of respondents reporting them as reliable.
75 percent of people surveyed said they view companies that microblog — sending short, frequent messages on sites like Twitter or status updates on social networks like Facebook — as more deserving of their trust than those that do not.
Internet use in China went from less than 1 percent of the population to more than 28 percent in the 10 years since 2000. This is the most rapid shift in communications and technology uptake in human history.