So why should pharma make the leap into the service sector at all?
The answer lies in the changing nature of pharmaceutical companies as they respond to changes in their markets. Essentially, they become more virtual as time goes on, employing more and more skills based outside the company and employed on a temporary basis using these skills to inform increasingly vital changes within the company.
“…the day of the practitioner/expert being responsible for winning business and then delivering the project has long gone…”
Also see- http://www.eyeforpharma.com/marketing/