In a Pri-Med survey of 2,211 PCPs across 15 branded speaker programs, 48% said the general disease area covered in the program was their main reason for attending. Of these, 53% of audience members were drawn to the topic of asthma/COPD but only 8% said it was because of the brand discussed. And about half were drawn to the topic of cardiovascular disease or diabetes, but only 12-15% due to any specific drug. Overall, only 14% said the primary attraction was hearing more about a specific product or therapy, with pain drugs cited most often (35%)
When it comes to these programs, “topics are the draw, not necessarily the drug name,” said Dara Warn, Pri-Med SVP.