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New Business Models provided by Unbiased Non-sponsored CMEs in Medicine

14 Sep

Sounds like a very smart move. The margins may not be great but it would definitely prove to be a rewarding venture.
Best wishes to the brave-hearts.

Amplify’d from www.mmm-online.com

New med-ed firm says no to industry funding

A new medical education company has opened offering to produce CME that is free of commercial support.

Started by a Harvard neurologist and an executive, both with former ties to CME firm Pri-Med, along with a third partner, Lighthouse Learning receives no funding from pharmaceutical or device companies for the development of its curricula. Nor will it collect advertising or exhibits income at its conferences. Instead, the business model relies exclusively on licensing content nationwide, to medical societies, insurers and meetings companies.

The partners—who also include Dr. Martin Samuels, director of medical education, and Susan Pioli, VP, program recruitment and development—estimate the appetite for such a model to be strong, due to concerns in some quarters over the relationship between industry and medical education.
Lighthouse is aiming for provisional ACCME accreditation by next year and hopes to conduct activities in 2011 with another organization serving as joint sponsor. It will work in multiple formats—print, live and digital.  

The firm will trade on the quality of its content and the independent process involved in curriculum development. Content in each of 12 major specialties is being created by nationally recognized directors. The Cleveland Clinic’s Dr. Steven Nissen, for instance, oversees cardiology. Lighthouse has not set forth any specific limits on the directors’ outside consulting arrangements.Read more at www.mmm-online.com

 
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Posted by on September 14, 2010 in Uncategorized

 

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