IPads Are Latest Weapon in Medical Sales

10 Dec

Medical-sector companies are passing out thousands of iPad tablet computers to salespeople to spruce up ( and speed up) their pitch to doctors, and at the same time giving Apple Inc. a crucial foot in the door to business customers. Abbott Laboratories, Medtronic Inc. and Boston Scientific Corp. are among the drug and medical-device firms making the move, while others say they are testing out the devices.

The tablet computers offer new ways to display product information or surgical-implant techniques, and help eliminate time wasted on issues that don’t drive sales, according to companies. Their quick start-up times mean the salesmen can jump into their presentations before doctors lose interest.

“[The iPad] enables our sales employees to do a much better job of engaging in a really different way than we’ve done before,” Mike Hedges, chief information officer of Medtronic, said in an interview.

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Posted by on December 10, 2010 in Uncategorized


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