Walker Marketing recently released the results of a study investigating how online and social media trends influence decision-making among unpaid caregivers. The survey population consists of 210 completed surveys by unpaid caregivers who cared for an ailing family member or friend within the past 12 months. Most participants have incomes between $30,000 and $50,000 per year. Specifically, researchers were interested in learning how social media impacts home care decisions.
Walker Marketing’s findings are consistent with that of Pew Research, which found that social networking use among the 50+ population is rapidly expanding — increasing from 22 percent in April 2009 to 42 percent in May 2010.
Walker Marketing found that 92 percent of respondents indicated that they consider the internet to be either “very valuable” or “somewhat valuable” as a source of healthcare information.
Sixty-five percent indicate that they regularly read internet news sites or blogs.