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Social media’s role evolving in healthcare

11 Dec

U of Utah Hospital Ad: Twitter, Facebook, YouTubephoto © 2010 DJ Waldow | more info  
(via: Wylio)

 

How hospitals use social media continues to evolve. We’ve come to realize that we can have fun in this technological world while still getting a message across. St. Vincent Medical Center’s Pink Glove Dance video gave the hospital an opportunity to spotlight staff from every area of the hospital while promoting breast cancer awareness. With more than 12 million views, it was so successful, they went ahead and made a sequel. But this one is a compilation from hospitals in the U.S. and Canada, with staff and survivors donning their pink gloves and dancing in the mission to raise awareness and show breast cancer patients they’re not alone. Brilliant!

While not quite as fun, hospitals are also using social media in incredibly practical ways. Scottsdale Healthcare was the first to post ED wait times on a website, and others like the Akron General Health System are also doing this on Twitter and Facebook. Some people have expressed concern about this practice and have written articles like the one in American Medical News(and on iHealthbeat at the previous hyperlink) arguing it could discourage patients from seeking care when there is an extended wait.

 

 
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Posted by on December 11, 2010 in Uncategorized

 

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