“More than one third Indians (39 per cent) go online for health information. The per centage of people using the internet for finding health solutions in other emerging nations are Russia (39 per cent), China (32 per cent), Brazil (29 per cent) and Mexico (27 per cent),” the company’s director (marketing) Shefali Chhachhi said, quoting from the research report.
The research also indicated that use of the internet to search for health information varied with age and its use dropped sharply for those above 35 years of age.
“The primary use of the internet for health purposes is finding information about medicines (68 per cent of respondents) in all countries. Other uses include searching for information to make a self-diagnosis (46 per cent) and seeking other patients’ experiences (39 per cent),” she said.
The survey also indicated that nearly 28 per cent of the respondents from India in the higher income bracket made use of the internet to search for information often, compared with 21 per cent of the lower and middle income groups.