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What Are the Issues Faced by Pharma in Utilizing Social Media?

26 Jan

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1) Adverse event reporting and monitoring,

2) a lack of understanding who would be operationally responsible for the activity, and

3) the company’s inability to respond in a timely fashion compared with the expectations of those who interact in a social media circles, are all barriers that suggest to us adoption will be slow and deliberate.

I also believe that the industry has had its wings clipped in its ability to generate relevant medical content – and people in social media crave this information.

Interview with BioPharma Advisors’ Robert Naumann

 
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Posted by on January 26, 2011 in Uncategorized

 

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