RSS

Using social media in highly regulated industries like Pharma

08 Feb

How Monseau and his team did it:

* Start small, with noncontroversial topics. Monseau and his team created a corporate blog talking about the 120-year history of the company. This relatively “safe” blog helped prove the concept and gain the confidence of legal and compliance teams.

* Create helpful policies. Good policies help you establish a consistent approach across the many voices or brands of your company and can streamline the approval process.

* Create plans for when and how to respond. Johnson & Johnson has a specific process for deciding what, when, and how to respond to comments on third-party sites.

Johnson & Johnson: Engagement in a Highly Regulated Environment, presented by Marc Monseau from GasPedal on Vimeo.

 
Leave a comment

Posted by on February 8, 2011 in Uncategorized

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: