Using social media in highly regulated industries like Pharma

08 Feb

How Monseau and his team did it:

* Start small, with noncontroversial topics. Monseau and his team created a corporate blog talking about the 120-year history of the company. This relatively “safe” blog helped prove the concept and gain the confidence of legal and compliance teams.

* Create helpful policies. Good policies help you establish a consistent approach across the many voices or brands of your company and can streamline the approval process.

* Create plans for when and how to respond. Johnson & Johnson has a specific process for deciding what, when, and how to respond to comments on third-party sites.

Johnson & Johnson: Engagement in a Highly Regulated Environment, presented by Marc Monseau from GasPedal on Vimeo.

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Posted by on February 8, 2011 in Uncategorized


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