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Dos and Donts For Big Pharma On Facebook

03 Aug

Pharmaonfb

DOs:

  • Respond within 48 hours
  • Speak with a plain English
  • Allow negative comments
  • Dedicate human resources

DON’Ts:

  • Don’t edit comments
  • Don’t neglect inapropriate comments
  • Don’t maintain abandoned campaign pages
  • Don’t blame FDA’s failure (so far)

 

 
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Posted by on August 3, 2011 in medical

 

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